Hi, I'm Ioana – a Business-savvy Product Owner with strong technical roots
Based in Romania, I leverage 10+ years of experience across FinTech, eCommerce, and logistics to deliver high-impact digital products that drive measurable business value. I've led products used by thousands of global merchants and banking platforms serving 1M+ users, consistently improving adoption, NPS, and operational efficiency.
🔹 Role: Senior Product Owner | Product Manager | Business Analyst
🔹 Key Strengths: Product strategy, Backlog Management, Stakeholder alignment, Business Analytics
🔹 Tools: Jira, Confluence, Figma (collaboration), Pendo, Postman
🔹 Technical Expertise: API design & testing, SQL, JSON, XPath/XML, Mobile/Web architecture, SQL, HTML, CSS
🔹 Methodologies: Agile (SAFe), Scrum, Kanban
🔹 Certifications: Professional Scrum Product Owner™ I (PSPO I), AI for Product Management, Agile Software Development
Results-Driven Approach
I've consistently delivered measurable results across organizations:
Increased user journey visibility by 100% through strategic analytics implementation
Reduced support tickets by 25% through enhanced self-service features
Led product strategy for banking platforms serving 1M+ users
Improved feature adoption by 30% through data-informed design decisions
Featured Projects
Global SMB Dashboard
Led the transformation of a merchant dashboard serving thousands of SMB users across multiple markets. Implemented Pendo analytics to increase user journey visibility by 100%, resulting in 30% higher feature adoption and a measurable NPS improvement. Optimized self-service capabilities that reduced support tickets by 25%.
AI Learning Platform
Personal side project building an AI-powered discovery platform for beginner-friendly AI learning paths. Leveraging my product and technical expertise to create adaptive learning experiences with progress tracking, skill assessment, and customized resource recommendations for AI enthusiasts.
Banking SaaS Migration
Successfully led the digital transformation of legacy banking systems to a cloud-based SaaS platform. Orchestrated the migration strategy, aligned cross-functional teams, and optimized system performance while maintaining security compliance. Resulted in 40% reduced operational costs and enhanced scalability to meet growing customer demands.
What I Bring
Strategic Product Vision
Transforming business objectives into actionable roadmaps that balance quick wins with long-term growth opportunities
Cross-Functional Leadership
Building alignment across engineering, UX, data, and business teams to execute complex product initiatives in SAFe/Agile environments
Data-Driven Decision Making
Implementing and leveraging analytics tools (Pendo, SQL) to uncover insights that guide feature prioritization and measure success
Technical Depth
Bringing hands-on experience with API integrations, system architecture, and SQL to bridge communication between business and development teams
Scalable Solution Design
Creating products that grow with user needs while maintaining performance, from SMB dashboards to platforms serving 1M+ banking customers
Services
I offer a unique combination of strategic thinking, stakeholder engagement, and technical understanding to help teams deliver impactful products. Depending on the business need, I can step in to support across multiple areas:
Business Analysis & Product Ownership
Helping teams define the right problems before building solutions.
- Facilitating stakeholder and cross-functional workshops
- Defining business requirements and success metrics
- Creating and maintaining product roadmaps
- Translating user and business needs into actionable stories
- Supporting MVP definitions and lean delivery approaches
- Mapping out business, user, microservices and architectural flows
Technical Collaboration
Acting as the bridge between business and engineering for smoother delivery.
- Working alongside developers to align technical constraints with user value
- Supporting API integration discussions and system mapping
- Facilitating backlog refinement and grooming with tech teams
- Clarifying acceptance criteria for complex flows
Analytics & Insight Activation
Bringing clarity to product decisions through data.
- Pendo setup and usage for in-app analytics and guidance
- Collaboration with data teams on warehouse structures and product KPIs
- Using insights to refine features and roadmap priorities
Strategic Product Guidance
Aligning delivery with long-term business goals.
- Leading outcome-focused planning sessions
- Connecting feature work with revenue and customer impact
- Supporting internal enablement for stakeholder alignment and training
Skills & Expertise
Let's Collaborate
Looking for a product expert with both business and technical depth? Let's talk!
Contact Me